THE RIDE STORY
A woman-owned independent business, RIDE traces its roots to the owner’s garage. Starting with a handful of spin bikes and a small band of riders, Deb created an upbeat workout that drew enthusiastic cardio-seekers and cultivated a communal, clubhouse experience. Ridership grew, as did Deb’s goal to scale her vision and bring this shared experience coupling a great workout and sense of community to a broader group.
Deb’s original vision remains the RIDE Oakland vision: Since exercise is something we ought to do often, it needs to be fun. For-real fun. And it needs to challenge you, change your body and your perception of what you’re capable of, plus be a stellar value. RIDE has managed to hit every mark. Riders have been passionate for more than five years about our award-winning and reasonably priced full-body indoor-cycling workout. Now we’ve added to our offering with a variety of training classes that build core strength and flexibility as well as our blended-to-order smoothies, the ideal RIDE Replenishment.